Vegan Style Press Kit

Thank you for your interest in Vegan Style! Here you can find photos and copy that will help you share our story.

For more info about working with us or for press inquiries, please send Justin a note at info@veganstyle.com.au

About Vegan Style

Vegan Style: Where Compassion Meets Fashion

Melbourne's Ethical Fashion Destination

Welcome to Vegan Style, the vibrant intersection of style and ethics, proudly based in Melbourne and making a splash both online and in the physical realm. Our journey began with a passionate desire to offer chic shoes and accessories while staying true to our commitment to ethics and sustainability. Vegan Style is your haven for animal-free, fairly made, and environmentally conscious fashion.
Our websites:

A Heartbeat of Ethical Fashion
In a world where fast fashion often disregards the welfare of beings and the environment, we stand as advocates for slow, responsible fashion. We carefully curate a diverse range of superior vegan products designed to accompany you for years to come. Each piece resonates with quality, style, and a promise of sustainable choices.

Discover Our Curated Vegan Collections
Elevating your style while safeguarding your values has never been easier with our thoughtfully chosen vegan shoes and accessories. These include dress shoes, boots, flats, sneakers, handbags, briefcases, backpacks, belts, wallets, and even cruelty-free cosmetics, all designed to complement your conscious lifestyle.

Driven by Values
Vegan Style emerged as a resolute alternative to the woes of the leather industry. We are committed to shedding light on the impact of leather on animals, the environment, and humanity. By embracing veganism and sustainability, we aim to be a catalyst for positive change in the fashion industry.

Meet Justin Mead: The Heart and Vision Behind Vegan Style
Justin established Vegan Style in 2010 and later started the in-house vegan fashion brand Zette, named after one of his foster cat fails. Justin's journey towards veganism was ignited by a profound moment witnessing a fish gasping for life and then cruelly stabbed, an experience that sparked a lifelong dedication to animal welfare. From starting his education on animal suffering after walking past an Animal Liberation stand to learning about the horrors of the dairy industry, his journey led him to embrace a fully vegan lifestyle in 2001. As a visionary, he created Vegan Style to provide a platform where fashion, ethics, and sustainability seamlessly intertwine. Read more about our founder Justin here.

Zette: A Name Rooted in Compassion
Behind our success stands a CEO of a different kind - Zette, a feline ambassador of compassion. Zette, a foster cat who inspired our name, symbolizes the loving spirit that guides our choices.

Read more about our CEO Zette in the team section below

Unveiling Trends, Unveiling Values
Vegan Style proudly introduces new collections that embrace the latest trends while upholding our principles. Each piece within our carefully curated stock has undergone rigorous vetting to ensure alignment with our high standards.Vegan Style isn't just a store; it's a movement that celebrates empathy, style, and the power of choices. Join us as we redefine fashion, one compassionate step at a time.

About Zette Shoes our in-house vegan fashion label

About Us

Our story began in 2014 when the team behind Melbourne's beloved ethical footwear boutique, Vegan Style, decided to create something extraordinary. We envisioned a world where premium, vegan footwear not only looked stunning but also stood for ethical values, sustainability, and kindness.

Our Mission
At Zette Shoes, our mission is clear: to offer you the finest selection of vegan shoes for both women and men, all crafted in bold, sophisticated styles. We've embraced the principles of slow fashion, believing that quality should never be compromised for style. That's why our vegan shoes are painstakingly handmade in limited quantities, exclusively in Europe, specifically in Spain, Italy, and Portugal. We take pride in partnering with small, family-run factories that provide our artisans with fair wages and safe working conditions.

Kinder Footwear
For us, being vegan goes beyond just the absence of animal-derived materials. We meticulously ensure that every element of our shoes, from leathers to glues, dyes, and more, is 100% vegan. This commitment makes our shoes kinder to animals, people, and the planet. To maintain our high standards, we select luxurious, eco-conscious, cruelty-free materials, including Italian and Spanish crafted vegan leathers that carry Ecolabel and OEKO-TEX certifications. Zette Shoes is also proudly accredited as PETA approved vegan.

Collections
At Zette Shoes, we're all about staying at the forefront of fashion while staying true to our commitment to vegan ethics and sustainability. Our team tirelessly works to create fresh, on-trend collections that are entirely cruelty-free. Over the years, we've launched numerous campaigns that advocate for a kinder, more sustainable fashion industry. Most recently, we're proud to introduce our innovative corn leather collection. This remarkable material from Brazil combines corn husks, vegetable oils, and a touch of PU to create a sleek, soft, comfortable, and breathable alternative to traditional leather.

Corn Leather
Our corn leather collection is just one example of our dedication to offering you the best in vegan fashion. With well over 50% plant-based materials, it stands as one of the most sustainable vegan leather options available. But we don't stop there. Our commitment to continuous improvement drives us to add new, exciting vegan leather options to our collection regularly, so be sure to check back often.

Zette Accessories
After numerous requests from our dedicated community, we're thrilled to introduce our luxurious line of bags, wallets, and belts. This exciting addition to our collection perfectly complements the latest trends in our shoes and boots.

Packaging
Sustainability is at the core of our brand. We're committed to reducing our environmental footprint. All of our Zette shoes come in boxes made from recycled materials. Even the tissue paper inside our in-house brand boxes is recycled. To further minimize waste, we repurpose stock boxes for large orders and avoid the production of needless marketing collateral. When you order from our in-house brand, you'll receive your shoes in a recycled box with tissue paper, and that's it. But don't worry, if you're looking for tips on how to care for your shoes to ensure they last a long time, we've got you covered online!

At Zette Shoes, we believe in fashion that makes a statement - not just about style, but about values. Join us on our journey towards a kinder, more sustainable future.


Press Coverage

"Supporting vegan businesses doing it tough during the economic downturn"

Vegan Easy  -  10 November 2023

"Most Chelsea boots are made with animal-derived leather or suede, making them not vegan-friendly."

Ethical Elephant  - 05 March 2023

Veg News  - 23 FEB 2023

"A common misconception in the vegan community is that if a shoe is synthetic, it’s vegan, but unfortunately this isn’t true"

RACV Australia  -  01 July 2022

" Vegan Style sells cruelty-free footwear, bags, and accessories"

Happy Cow  -   NOV 2022

"The stylish boots were selected from the wide variety at Vegan Style, the popular online store with a busy brick-and-mortar location on Melbourne’s Brunswick Street in Fitzroy."

PETA Australia  -  12 April 2017

"While his suits vary designers each episode, all the shoes for the season come from one place, Vegan Style in Melbourne's Fitzroy."

Mamamia  - 16 AUG 2016


Media Releases

June 2023 -
Elegance Meets Ethical: Zette Shoes Drops a Stellar Collection of Vegan Accessories and Footwear 


Elegance Meets Ethical: Zette Shoes Drops a Stellar Collection of Vegan Accessories and Footwear

Melbourne, Australia, June 2023 – Prepare to step into a world where style marries ethics with the latest unveiling from Zette, the in-house vegan fashion brand at Vegan Style. Introducing a dazzling array of accessories and footwear, Zette Shoes' new collection is destined to be the heartbeat of conscientious and trendsetting individuals worldwide.


In a symphony of artistry and compassion, Zette Shoes proudly presents its newest collection, where each piece is a testament to cruelty-free craftsmanship. With an expansive assortment that traverses sleek belts, chic wallets, trendy purses, cool bags, and a stunning array of male and female shoes and boots, this collection ensures that fashion enthusiasts have their style cravings met without compromising their values.


The visionary designers at Zette embarked on a journey through the latest trends in high-end fashion to present you with the pinnacle of vegan fashion, ethically crafted and sourced. Directly from our conscientious factory, each element of these shoes and accessories has been meticulously designed with vegan values at the forefront. From the drawing board to the final stitch, every piece resonates with the essence of cruelty-free elegance.
 

The design philosophy behind Zette Shoes' latest offering is a seamless blend of elegance and fun. Each accessory and footwear piece echoes a narrative of thoughtful design and precision, catering to the tastes of the modern, eco-conscious consumer.


Zette Shoes continues to redefine the landscape of vegan fashion by demonstrating that style is not confined by the constraints of animal-derived materials. This collection reinforces the brand's mission to pave the way for a sustainable and cruelty-free future without compromising on the allure of fashion.


The collection will be available for fashion enthusiasts and ethical consumers to explore and embrace on the Vegan Style website or the Zette Shoes website. Whether it's a statement shoe, a versatile bag, or an accessory that speaks volumes, Zette Shoes' latest collection invites you to indulge in guilt-free luxury.


For media inquiries, please contact:
Justin Mead
info@veganstyle.com.au


Follow Vegan Style on Instragram, Facebook or newsletter for exclusive updates and a sneak peek into the world of compassionate couture.


About Zette Shoes:
Zette Shoes is a leading in-house vegan fashion brand known for its commitment to cruelty-free and ethically crafted footwear and accessories. With a mission to combine style and sustainability, Zette Shoes aims to reshape the fashion industry into a more compassionate and conscious space.info@veganstyle.com.au

February 2023 -
Zette Shoes Launches Innovative Corn Leather Line of Sustainable Footwear

Zette Shoes Launches Innovative Corn Leather Line of Sustainable Footwear

Melbourne, Feb 2023 – Zette Shoes, a local vegan footwear and accessory brand known for its commitment to ethical and sustainable fashion, is thrilled to announce the release of their new line of shoes made from innovative "Corn Leather." This exciting development marks a significant step forward in the brand's mission to provide environmentally friendly and cruelty-free footwear options for conscious consumers.

What is Corn Leather, and Why is it Sustainable?

In today's world, the demand for sustainable and ethical fashion choices is higher than ever before. Traditional animal-derived leather has been associated with cruelty and environmental harm, with a substantial climate impact and land footprint leading to biodiversity destruction. Zette Shoes recognises the need for more responsible alternatives, and one such solution is "corn leather."

Corn leather is composed primarily of plant-based materials, including corn husks and vegetable oils, making up over half of its total content. The remaining portion consists of synthetic substances, carefully blended with the plant-based ingredients. Corn, a key component of this material, grows from seed to harvest in approximately 120 days, significantly shorter than the time it takes to raise and slaughter animals for traditional leather production.

The process of creating corn leather involves fermentation and chemical transformation of harvested corn to extract dextrose, a natural sugar. This sugar is then transformed into a polymer fiber, melted, and molded into pellets, which are blended with synthetic materials to form a leather-like material. The resulting corn leather is both supple and sturdy, making it an ideal choice for crafting high-quality footwear.

Discover Zette Shoes' Corn Leather Collection

Zette Shoes is excited to introduce its Corn Leather Collection, featuring an array of stylish and sustainable footwear options. By choosing corn leather shoes, consumers can make a positive impact on the planet and support a brand that prioritises ethical and eco-conscious practices.

Join Zette Shoes in their mission to create a better future for fashion and make a statement with your footwear. The Corn Leather Collection is available now, with new styles and designs released in February 2023.

About Zette Shoes

Zette Shoes is a forward-thinking footwear brand dedicated to providing sustainable and cruelty-free alternatives to traditional leather footwear. With a strong commitment to ethical fashion and environmental responsibility, Zette Shoes aims to lead the way in shaping a more compassionate and eco-conscious future for the industry.

Website: zetteshoes.com

About Vegan Style
 
Vegan Style is an ethical, vegan footwear company that was founded in 2010 by Justin Mead. Starting out with humble beginnings in two small rooms upstairs at Las Vegan Café in Collingwood and only open two days a week, the company has grown to become a market leader in the provision of high-quality, fashionable and stylish products that are made without harming animals and minimising impact on the environment.
 
 
About Justin Mead
 
A family fishing trip at the age of six devastated Justin Mead as he watched a fish struggling for breath die in front of him. He stopped eating seafood from that day and became a vegetarian in his teens. Fifteen years ago, he went vegan. Mead started Vegan Style in 2010 while still working full time in web development for the Department of Education. He still works full time for the Victorian State Government. Mead lives in Fitzroy with his partner Gavin, their four cats Carmen, Tanya, Mumma and Zette (the name and face of Vegan Style’s in-house shoe brand).  
 
MEDIA CONTACT:
 
For media inquiries, please contact:
Justin Mead(Founder)
info@veganstyle.com.au

 

Jan 11 2016 -
‘Huge’ increase in demand for ethical, stylish footwear forces vegan shoe company in Melbourne to expand

‘Huge’ increase in demand for ethical, stylish footwear forces vegan shoe company in Melbourne to expand
 
Business has doubled for Vegan Style in the past 12 to 18 months, resulting in a move from shared premises in Collingwood to a larger, exclusive retail store on Brunswick Street, Fitzroy.
 
11 January, 2016
 
MELBOURNE
 
Once limited to drab canvas, cotton or cheap plastic materials, vegan shoes have gone high-fashion – and Australians can’t get enough of them.
 
From sleek ballet flats and sparkly sandals to elegant stilettos and funky boots, cruelty-free footwear has never been so popular.
 
“There’s been a huge increase in demand for ethically-sourced and produced, high-quality vegan shoes that are still fashionable and stylish,” says Justin Mead, owner of Vegan Style, a footwear company that carries around 30 brands and more than 300 different products from across the globe for women and men.
 
So high is this demand that Mead – an Abbotsford resident – made the decision to move the store this month from its Collingwood location, which it shared for three years with Las Vegan Café before the latter closed the café in July 2015, to the heart of bohemia: Brunswick Street in Fitzroy.
 
“We outgrew the space that we shared at Las Vegan Café,” says Mead. “Our business has doubled over the past 12 to 18 months and we knew we wouldn’t be able to sustain that expansion unless we moved to a bigger location. We’ve also noticed that Brunswick Street has become an epicentre for vegan and vegan-friendly businesses and we really wanted to be a part of that.”
 
Around 50 per cent of Vegan Style’s sales are made in the Melbourne store. The rest are online sales – approximately 40 per cent from customers throughout Australia and 10 per cent are international. Millennials make up the brand’s largest customer base. The average online buyer is a 35-year-old woman, while the physical store sees more of a cross-section of ages.
 
The company’s expansion is part of the massive growth market in vegan businesses taking place worldwide. The UK’s Vegan Society has seen the number of businesses applying for its international trademark symbol double in the past two years.
 
“Interest in veganism has grown exponentially in the past few years and more and more people are realising that a vegan lifestyle encompasses all aspects of your life, including fashion,” says Mead.
 
Improvements in textile technology have seen the rise of durable, chic leather and suede alternatives become mainstream, thanks to high-profile designers such as Stella McCartney sending them down the runways.
Among the luxury brands Vegan Style carries are Bourgeois Boheme, Will’s of London, Novacas and Cammina Leggero, as well as the company’s in-house line, Zette (named after one of Mead’s cats). In addition to being animal-free, all stock is environmentally responsible and made in worker-friendly facilities.
 
OFFICIAL LAUNCH CELEBRATION:
When: Friday, 22 January, 6pm to 9pm
Where: Vegan Style, 332 Brunswick Street, Fitzroy
RSVP: sales@veganstyle.com.au 
 
[Ends]
 
 
About Vegan Style
 
Vegan Style is an ethical, vegan footwear company that was founded in 2010 by Justin Mead. Starting out with humble beginnings in two small rooms upstairs at Las Vegan Café in Collingwood and only open two days a week, the company has grown to become a market leader in the provision of high-quality, fashionable and stylish products that are made without harming animals and minimising impact on the environment.
 
 
About Justin Mead
 
A family fishing trip at the age of six devastated Justin Mead as he watched a fish struggling for breath die in front of him. He stopped eating seafood from that day and became a vegetarian in his teens. Fifteen years ago, he went vegan. Mead started Vegan Style in 2010 while still working full time in web development for the Department of Education. He still works full time for the Victorian State Government. Mead lives in Abbotsford with his partner Gavin, their two cats Carmen and Zette (the name and face of Vegan Style’s in-house shoe brand).  
 
MEDIA CONTACT:
 
 
Justin Mead is available for interviews. Contact him at justin@veganstyle.com.au 
 
High-resolution images of the new store, as well as various shoe brands are available on request.

Images

Awards and Partnerships

"Nominee for 3 years running - Nourish Awards for Best in Vegan Footwear"

Nourish Vegan Awards

"Winner of 'Vegan Shoe Brand of the Year: Zette Shoes' and 'Best Eco-Friendly Shoe & Personal Grooming Products Retailer - Victoria'"

APAC Insider Business Awards

"We have participated in the Vegan Day out for many years.
The Vegan Day Out is food and shopping crawl of Fitzroy, the vegan heart of Melbourne."

Vegan Day Out Melbourne - Partnership

Team

Justin Mead - Founder

Justin Mead changed the way he lived when he learned about the realities of how animals are 'transformed' into fashion and food, and it led him to launch Vegan Style, and later, our in-house label Zette (named after the rescue cat in this picture). Read more...

Tanya Critchell - Manager

As my veganism deepened, I no longer wanted to work somewhere unethical. Instead, I wanted to align my passion for animal and human rights with my work. Read more...

Zette - CEO

This sassy and savvy feline fashionista is also the real CEO of Vegan Style.

Typically, Zette's behind the scenes, but today she's decided to take some time out of her busy schedule to share a bit about herself with you.

Read more...

Videos

Step Inside Vegan Style - https://youtu.be/UrX61rLSgPU

'A Vegan State of Mind - Melbourne'. Sarah was interviewed by Berlin-based filmmaker Matthias about Vegan Style.
https://m.youtube.com/watch?v=lk07JZj0W_c

Cruelty Free Festival NSW - Fashion Parade 2014

Logos

Vegan Style Logo

Zette Shoes Logo

Vegan Style Logo - Dark

Testimonials

"Five star ethical shopping
Vegan Style is by far the best place to shop for ethical clothing. As someone who guys interstate, their turnaround for delivery has been top shelf and have been very happy to facilitate exchanges to ensure you get the right size.

They stock the best brands at very fair prices. A small business worth supporting!"

J Merrick

"I love my Sneakers!
My latest purchases have been two pairs of the Ahimsa Wave Freedom sneakers and also the Ahimsa 772 white sneakers. To find shoes that are sustainable, vegan and made with love by a small company, ticks all the boxes for me! So happy I found Vegan Style and will continue to support an ethical, Australian company, that has the same values as myself."

K Constantine

"All my purchases from Vegan Style have been fantastic. Although I was reluctant to online purchases for shoes Vegan Style have changed that for me. Comfortable shoes and reasonable prices."

G Botheju


Find out more


Contact

For press inquiries, please contact:

Justin Mead

info@veganstyle.com.au